B.R. Fries Completes Pandora Media New York Headquarters

July 2014

NEW YORK, N.Y. homepage_Pandora— B.R. Fries & Associates announced the completion of the East Coast headquarters of Pandora Media, for which it provided construction management services, craft-oriented creative solutions and overall project leadership. The 55,000-square-foot, two-floor office interiors, which opened in February, are seen as further evidence of B.R. Fries’ leadership in the fast-growing electronic media workplace market where the company has a growing client roster. “We’re pleased to be involved in projects like the Pandora Media New York office where cutting-edge workplace concepts merge with a focus on high-quality construction,” says Barry Fries, CEO and founder of B.R. Fries, which has worked with such blue-chip clients as NBC Universal, Xerox and Coca-Cola. “These high-tech projects demand exceptional problem-solving skills and a high level of craft, all in the context of the emerging millennial workforce, and that makes it very different from traditional offices.” Bartle_Pandora04rightB.R. Fries has managed all aspects of building out Pandora Media’s new, 300-seat corporate offices, including the fabrication and installation of a variety of custom-designed elements and extensive glass partitions and wood millwork. The offices, located on two interconnected floors in the historic, 1920s office tower, also required the installation of Pandora's extensive audio/visual systems and live music performance spaces. The project architect is ABA Studio / Andrew Bartle Architects of New York, and the team worked with WG Project Management, the owner’s representative. According to Bill Brody, vice president of B.R. Fries and a specialist in various markets including high-tech workplaces, “Unique to Pandora’s culture and the abstract, spatial experience of the Internet, there are multiple  spaces for music performances, large gatherings and ‘all hands’ meetings.” A large variety of loosely structured spaces contrast with small, private meeting rooms dubbed “phone booths” -- a setup typical of new workplace trends and the strong preference for social interaction in media and Internet companies, Brody adds. To accommodate the unique and innovative aspects of this project, B.R. Fries worked closely with the architects and Pandora Media leadership while taking advantage of the latest computer-aided technologies for layout, manufacturing and construction of the offices’ unique shapes, materials and wood assemblies. While the team faced many challenges in installing a state-of-the-art multimedia office facility in a classic New York City office building, B.R. Fries delivered the project to Pandora Media on time and within their budget. For more information >

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Fries Completes New Lane Bryant Flagship at Herald Square

July 2014

LB_96A5483_home-289x300In Lane Bryant’s latest New York outpost, a nearly 8000-square-foot flagship on 34th Street, a shopper can adjust the fitting room lighting with a simple swipe of her finger on the mirror. Her three lighting options – all dimmable, of course – are daylight, office and evening. The intent is clear: to give guests a sense of how a blouse or skirt will look in a particular environment. Those extra lighting perks are also part of the plussize apparel retailer’s strong focus on outfitting. “Our goal,” says Chris Trinckler, director of store planning and design for Charming Shoppes Inc. (Columbus), Lane Bryant’s parent company, “is to help our customer put together outfits.” To further advance this goal, Trinckler and the in-house design team introduced a completely new fixture assortment throughout the store. Clothes are displayed in mass wardrobes that were designed with a solid base (ideal for featuring footwear) and a merchandising end cap for coordinated accessories such as jewelry and hats. Display tables for pants, fabricated in warm oak, include a versatile puck system on the top that enables the retailer to change out hardware for various visual display arrangements (think torso forms dressed in complementary tops and accessories or T-bar displays), plus pull-out shelving underneath for easy access to additional sizes and styles. The retailer also refined its plus-size mannequins, choosing forms and figures with a modern, pearlescent finish and bolder, more fashion-forward poses.

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B.R. Fries Completes Work on Pandora’s New 52 K Sq. Ft. Headquarters in Manhattan

July 2014

By Veronica Grecu, Associate Editor

multihousingnews.com

Pandora Media, an internet radio and music streaming company based in Oakland, Calif., has a new home on the East Coast. 295x221_MG_2011enIn June 2013 the internet music provider signed a 10-year lease for 52,500 square feet of prime office space at a rate of $65 per square foot at 125 Park Avenue in the pricey Midtown Manhattan, The Real Deal reported. The transaction was brokered by CBRE which acted on behalf of Pandora, while SL Green—the building’s owner—was represented by Newmark Grubb Knight Frank, the new source noted. Located between East 41st and 42nd streets and directly across from Grand Central Terminal, the 26-story tower encompasses nearly 573,000 square feet of space and is one of the most ideally located office buildings in the area. Once known as the Pershing Square Building, the structure was designed by York & Sawyer architects and completed in 1923. According to an official statement, construction solutions provider B.R. Fries & Associates has recently completed the build-out for Pandora’s new corporate offices which will accommodate 300 employees. The internet company will occupy the entire 19th and 20th floors at 125 Park Avenue. Designed by ABA Studio / Andrew Bartle Architects and WG Project Management on behalf of SL Green, the interconnected floors were rebuilt to support Pandora’s extensive audio-visual systems and live music performances. The finished project includes office space, private meeting rooms that reflect new workplace trends and preferences for social interaction that is specific to internet companies, multiple spaces for live music performances, a double-height atrium, as well as high-end finishes, glass partitions and wood millwork. Click here for more market data on New York City.

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B.R. Fries Completes Work on Pandora’s New 52 K Sq. Ft. Headquarters in Manhattan

July 2014

By Veronica Grecu, Associate Editor

homepage_MG_2014enPandora Media, an internet radio and music streaming company based in Oakland, Calif., has a new home on the East Coast. In June 2013 the internet music provider signed a 10-year lease for 52,500 square feet of prime office space at a rate of $65 per square foot at 125 Park Avenue in the pricey Midtown Manhattan, The Real Deal reported. The transaction was brokered by CBRE which acted on behalf of Pandora, while SL Green—the building’s owner—was represented by Newmark Grubb Knight Frank, the new source noted. Located between East 41st and 42nd streets and directly across from Grand Central Terminal, the 26-story tower encompasses nearly 573,000 square feet of space and is one of the most ideally located office buildings in the area. Once known as the Pershing Square Building, the structure was designed by York & Sawyer architects and completed in 1923. ccording to an official statement, construction solutions provider B.R. Fries & Associates has recently completed the build-out for Pandora’s new corporate offices which will accommodate 300 employees. The internet company will occupy the entire 19th and 20th floors at 125 Park Avenue. Designed by ABA Studio / Andrew Bartle Architects and WG Project Management on behalf of SL Green, the interconnected floors were rebuilt to support Pandora’s extensive audio-visual systems and live music performances. The finished project includes office space, private meeting rooms that reflect new workplace trends and preferences for social interaction that is specific to internet companies, multiple spaces for live music performances, a double-height atrium, as well as high-end finishes, glass partitions and wood millwork. For more information and to read the online version, click >  

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Workers First

June 2014

The Design Issue

by Lana Bortolot Download the full article >

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B.R. Fries Completes Pandora Media New York Headquarters, Highlighting Firm’s Expertise in Digital Media Workplaces

June 2014

NEW YORK, June 17, 2014  — PRNewswire Bartle_Pandora08right The workplace specialist B.R. Fries & Associates has announced the completion of the East Coast headquarters of Pandora Media, for which it provided construction management (CM) services, craft-oriented creative solutions, and overall project direction. The 55,000-square-foot, two-floor office interiors demonstrate B.R. Fries' increasing leadership in the fast-growing digital media workplace market, aka Silicon Alley. "We're pleased to undertake projects like Pandora Media's new offices, where cutting-edge workplace concepts merge with high-quality construction," says Barry Fries, CEO and founder of B.R. Fries, with corporate clients such as NBC Universal, Xerox and Coca-Cola. "These high-tech projects demand exceptional problem solving and a high level of craft, to serve the emerging millennial workforce. They're very different from traditional offices." B.R. Fries managed all aspects of building out Pandora Media's new, 300-seat corporate offices, including custom-designed elements and extensive glass partitions and wood millwork. Located on interconnected floors in the 1920s office tower, 125 Park Avenue, the offices support Pandora's extensive audio/visual systems and live music performances. The project architect is ABA Studio / Andrew Bartle Architects, led by Andrew B. Bartle, AIA, and the owner's representative is WG Project Management principal, Steve Waehler, RA. Says Bill Brody, B.R. Fries vice president, "Unique to Pandora's culture and the Internet experience, there are multiple spaces for music performances, collaboration and large gatherings." Adaptable open spaces contrast with smaller private meeting rooms, dubbed "phone booths," reflecting new workplace trends and preferences for social interaction in Internet companies. To complete the innovative offices, B.R. Fries used the latest computerized technologies for manufacturing and construction. While many challenges arose in creating the state-of-the-art offices, B.R. Fries delivered the project on time and under budget. A leader in Internet radio, Pandora Media has said they are leveraging their new midtown workplace to build sales and expand its user base. With deep experience in today's freeform, millennial workplace -- many in historic buildings -- B.R. Fries employs CNC milling, laser-guided tools, digital templates and building information modeling, along with handcrafted traditions, for superior results. "We focus on intelligent, creative solutions specific to each client," says Fries. "Our approach demands an energetic, tech-savvy team of contractors and trades to ensure precise, efficient, cost-effective results." To read the full press release, please click to download >

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workplace design trends make way for the millennials!

May 2014

BY C.C. SULLIVAN AND BARBARA HORWITZ-BENNETT, CONTRIBUTING EDITORS BUILDING DESIGN+CONSTRUCTION Economists are predicting modest but continued growth for the U.S. office construction market. FMI’s 2014 U.S. Markets Construction Overview anticipates that construction put in place in the sector will be fairly flat this year but could beat 2013 by up to 4%. Jones Lang LaSalle foresees a 6% increase in office project completions this year. The New York-based project management consultancy Faithful+Gould points to decreasing vacancy rates as an indicator of growth, but says owners are likely to focus on upgrading existing buildings. To read the full article, click to download the PDF >

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B.R. Fries Completes Pandora Media New York Headquarters, Highlighting Firm’s New Focus on Digital Media Workplaces

May 2014

homepage_PandoraLeading high-tech workplace company, B.R. Fries & Associates, works with ABA Studios and WG Project Management to transform two floors of a classic 1920s Manhattan office tower, adding technically sophisticated materials, surfaces and equipment. To read the full press release, download the PDF >

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